Analysis of magazine advertisement for a digipak

Ellie Goulding is the artist that sings the song 'The Writer' which I am using for my music video. Therefore the advertisement for her is something that can be seen as inspiring to my work as she is potentially the role model of my artist. However I will try to make my artist there self too so that she isn't a copy of Ellie Goulding. Ellie Gouldng is a British Singer/songwriter who has become very successful after winning the critics choice award at the Brit Awards in 2010. Now well known, she is continuously dominating the charts with her many hits that she released over the years.

The point of this advertisement is to make the artist appealing to an audience as well as promoting her music. Highlighting the main successful points of her career so far is something the audience will look at giving the artist the attention she needs to be sucessful. From looking at this you can tell the artist is being represented in a good way as the use of descriptive language in a positive manner is visable. Portraying the artist in a positive way is something the audience will look out for as they are less likely to be drawn to an artist with a bad reputation and little success. The record label of the artist will be doing all they can to make her seem successful as they know this is something that will be looked at. If an artist isnt successful and doesnt have much going for them then audiences arent going to want to know. Magazine journalists from America have commented on her making her look like she is really well known. 'Its hard to crack America in the music industry'- This is something that is often said about British artists and the fact Ellie Goulding has had positive comments shows just how big and powerful she is. She is also dressed quite low key in the image shown, showing that she is possibly quite down to earth and is more about her music than her image which people will identify. The fact she is showing only one side of her face may coonte that she has another side to her the music side and then the real her. It ignites the fact like everybody else she is a real person but just entertains for a living.

The purpose of this media text is to promote the artists album as well as the artist. It is conventionally set out like an advertisement would be, with the main text highlighted as that is the most important message and the artist is on display. The text is making the audience aware of the artist and her music. The purpose of the advertisement is to inform the audience of her music. The institution for this media text is were it is published. Whether its in a magazine or a newspaper they will be the institution. Advertisements are placed in the right kind of magazines in order to target the right audiences. As she is an indie/pop/folk singer you wouldnt expect to find this advertisement in a magazine that didnt reflect the genre as that wouldnt attract the right people meaning she could potentially loosing out on success.