- Band or artist will appear on the advert in some form
- The artist's name will feature on the advert usually the main attraction
- The name will be placed at the top of the advert so that the audience will be attracted to it first.
- The CD cover will also be featured somewhere on the advert. However this isnt always the case.
- It will have a snappy tag line, such as stating that it's a new album and when its released (snappy because it appeals to the audience)
- Quotes will be used from positive reviews/sources. These usually are backed up by a star rating.
- The name of the album is usually featured next to the artists name.
- It will feature the artist's logo - people who already know the artist will be able to identify them from this.
- Colour schemes don't reflect the magazine's own colour scheme, but the band's or the product's being sold.
- The artist will be represented in a way that will appeal to the audience and they are able to engage with.
- Institution logos will be ibluded these could include record label and music shops. Play.com can be seen on many, because it is a popular source for music distribution. This would be situated at the extreme bottom of the page. Another example would include HMV.
- A release date will also be included on the advertisement
Tuesday, 25 October 2011
Conventions of a magazine advertisement
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