Tuesday, 25 October 2011

Conventions of a magazine advertisement

  • Band or artist will appear on the advert in some form
  • The artist's name will feature on the advert usually the main attraction
  • The name will be placed at the top of the advert so that the audience will be attracted to it first.
  • The CD cover will also be featured somewhere on the advert. However this isnt always the case.
  • It will have a snappy tag line, such as stating that it's a new album and when its released  (snappy because it appeals to the audience)
  • Quotes will be used from positive reviews/sources. These usually are backed up by a star rating.
  • The name of the album is usually featured next to the artists name.
  • It will feature the artist's logo - people who already know the artist will be able to identify them from this. 
  • Colour schemes don't reflect the magazine's own colour scheme, but the band's or the product's being sold.
  • The artist will be represented in a way that will appeal to the audience and they are able to engage with.
  • Institution logos will be ibluded these could include record label and music shops. Play.com can be seen on many, because it is a popular source for music distribution. This would be situated at the extreme bottom of the page. Another example would include HMV.
  • A release date will also be included on the advertisement

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