Analysis of website Homepage - Florence and the machine

As I hope to design and create a homepage for my artist I researched one existing one that is for an artist that has a similar look to the model I am using for mine. The artist is Florence and the machine is known to mix up her genres and her sound has been dubbed as indie, rock and soul. She is very successful and her debut album spent more than 2 weeks at number 1. She is fairly popular in the music industry attracting audiences in the age group of generally 15-30.

Florence and the machine the artist is being represented as an individual on this homepage when in fact there are more than one person in this band. However as she is the lead singer the limelight is on her. The representation of her is fairly good. She appears to have an iconic look to her with the porcelain skin and red hair, something which goes back hundreds of years ago. Women in the Elizabethan Era used to have the iconic red hair with really pale skin purposely done as the denotations back then meant that if you looked like this you were wealthy and were high on the social ladder.This image she is carrying connotes that her sound has an edge that could be seen as quite old fashioned as conventionally, sound is represented through image. By this I mean you can tell what genre of music the artist usually is categorised in due to how they appear visually. Also there is only one photo that appears to be on the homepage which is ironically against a black background. This works well as she is pale doesn't blend in with the background. However she is dressed in a black sequined dress which contrasts with the background. To me this suggests that they are only trying to highlight the significance of her unique look taking away the clothing. It doesn't matter what she wears because she is still unique.  Even though she is wearing colours that match the background she is still the main attraction of the site automatically promoting her to the audience.



This picture shows someone from the Elizabethan Era with a
similar image to Florence and the Machine. (Hair and makeup)

Conventionally all website homepages are set out with a home menu bar with drop down bars and pictures. Like many other websites this homepage does the same and has headings that you would associate with music. Some of these are 'Gallery', 'Music', 'Blog' and 'News'. These are links to other webpages that feed information to the audience regarding the artist and is something I will include on my homepage. The purpose of the website as a whole is to promote the artist and there are many things that do this. Album releases, tour dates and blog posts are some of the things that are usually placed on the homepage being the first features the audience will see. Florence and the Machines new album 'Ceromonial' is due for release and so the album is placed on the homepage with a 2nd copy of the main photograph of the artist. Using the same photograph twice suggests to me that this image is a big significance to the album and the audience will automatically relate the album to this image.

From this website you can see that the genre of the artist is indie/rock. The codes of these genres are dark colours with an edgy style which this website shows. Just from how the artist is styled you wouldnt direcetly assume she swas rock due to her conventionally not being dressed in dark colours she is very much the opposite. However she does have the pale skin that bads like 'Kiss' are known for yet they are very much more heavy metal/ hard rock and paint theirs on. Florence may be naturally pale yet her look is unique and appealing to audiences. The person I will be using for my music video will have a similar style to Florence's whic is why I have chosen to look at her website. It is inspiring towards my own work.